Thursday 1 December 2016

Existing Product Research




This scene starts with the camera changing and tilting up onto who is believed to be the main character or at least a prominent character. The use of books in the library to restrict what the actors are doing is cleverly used to show tension. Then there is a visible straight cut to an establishing shot of both characters in the library. This is used to let the audience sense what the scene is about; sets the atmosphere. This clip is concluded using a profile, long shot of the two actors. This further reinforces the genre of romance. The high key lighting reveals the character’s facial expressions. It also uses lighting in this scene to accentuates the feeling of admiration and hope. The pace of the video seems to have quicker cuts which is effective as it makes the video more interesting as there is no static shot/reverse shot to slow the pace of the clip.

The movie is classed as an arthouse film as well as being categorised as a science-fiction, comedy-drama film. The film is ideal towards an ABC1 demographic due to the genre and the policies within the movie tends to be more enlightening and educational. The film is rated 15 under the BBFC classification. I believe that this rating is suitable as the movie contains some vulgar language and sexual content. The demographic of this movie would include 15-30 year olds. I believe that this film appeals to this age group most as people around this range are most likely to be experience new relationships or ending them. However, this kind of emotion or depth may not be relatable to young children. Romance as a genre that attracts a more female demographic as a whole. According to Young and Rubicam theories, this film is aimed at reformers and explorers as a psychographic audience mainly because Arthouse is a genre that attract people that appreciate the work of film.




This clip makes clever use of the editing as it shows a change in pace as the drama started to intensify. This clip initially began in slow motion, intentionally used to start the first stage of the process of diversion. The interesting use of shaky camera movement was used in this instance in order to disorient the audience. The lighting used here is red which further emphasises the threat the protagonist faces because red connotes danger.

The movie is classed as an arthouse film as well as being categorised as a super natural, thriller based genre which is ideal towards an ABC1 demographic due to the genre and the policies within the movie tends to be more attention-seeking and captivating. The film is rated 15 under the BBFC classification. I believe that this rating is suitable as the movie contains some vulgar language and explicit content. The demographic of this movie would include 15-30 year olds. I believe that this film appeals to this age group most as people around this range are most likely to be experience new relationships or ending them and this film has elements of that. However, this kind of emotion or depth may not be relatable to young children. Thriller as a genre that attracts a more male demographic as a whole.

The use of transitions allows the video to become effective and ideal. A transition also makes the music video move smoothly as it allows the video to be shown in its highest quality. This is important as it lets the audience see the activities that is shown throughout the video and become immersed.




This scene starts with the camera changing and focusing towards the passengers who is believed to be the characters in stress. The use of a handheld camera is important as it gives a rigid feel which coincides with the overall meaning of the movie. The use of angles here is also significant as it portrays who has the power in that situation. This clip makes clever use of the editing as it shows a change in pace as the drama started to intensify. This clip initially began in normal motion, intentionally used to start the viewing of the conversation between passengers. The interesting use of shaky camera movement was used in this instance in order to disorient the audience due to the drastic predicaments that lie ahead or the passengers.

The movie is classed as an arthouse film as well as being categorised as an action, thriller based genre which is ideal towards an ABC1 demographic due to the genre and the policies within the movie tends to be more dramatic and captivating. The film is rated 15 under the BBFC classification. I believe that this rating is suitable as the movie contains some vulgar language and the extreme content regarding culture. The demographic of this movie would include an older generation between 20-45 year olds. I believe that this film appeals to this age group, as well as other age groups as people around this range are most likely to be experience the hardship to this fatal attack. However, this kind of emotion or depth may not be relatable to young children. Action as a genre that attracts a more male demographic as a whole.

The use of transitions allows the video to become effective and ideal. A transition also makes the music video move smoothly as it allows the video to be shown in its highest quality. This is important as it lets the audience see the activities that is shown throughout the video and become immersed.






This clip makes interesting use of the camerawork in a short space to work in. This clip begins in slow motion of the person looking up at the coffin. As well as this, the lighting was used cleverly to show the dimly set lighting which increases the tension. This clip makes clever use of the editing as it shows a change in pace as the drama started to intensify when the captive is struggling. This clip initially began in normal motion, intentionally used to start the first stage of the process of entrapment of the coffin. The interesting use of shaky camera movement to match the situation the character is under was cleverly used in this instance in order to disorient the audience. The lighting used here is low-key lighting which further emphasises the threat the protagonist faces because darkness connotes mystery.

The movie is classed as an arthouse film as well as being categorised as an action, thriller based genre which is ideal towards an ABC1 demographic due to the genre and the policies within the movie tends to be more dramatic and captivating. The film is rated 15 under the BBFC classification. I believe that this rating is suitable as the movie contains some vulgar language and the extreme content regarding culture. The demographic of this movie would include an older generation between 20-45 year olds. I believe that this film appeals to this age group, as well as other age groups as people around this range are most likely to be experience the hardship to this fatal situation. The use of transitions allows the video to become effective and ideal. A transition also makes the music video move smoothly as it allows the video to be shown in its highest quality. This is important as it lets the audience see the activities that is shown throughout the video and become immersed. 

The movie has different uses of media terminology as there are certain aspects that attract the attention of the audience. A gun signal was evidently shown however the character may be using this weapons as a device to hurt the person held captive;this may represent that he is part of the crime community which automatically gives him in the antagonist's role. The theory raised by Mulvey's about the female gaze was applied during the scene with the female viewer; this would find the character appealing and feminine. The next clip was of a neighbourhood presented by a transition which reinforces the gloomy mood. The characters are fighting against each other which further reinforces the idea that there is evident use of action codes to entice the viewer and be diververted from reality due to the film.

The movie is classed as an arthouse film as well as being categorised as an action, thriller based genre which is ideal towards an ABC1 demographic due to the genre and the policies within the movie tends to be more dramatic and captivating. The film is rated 15 under the BBFC classification. I believe that this rating is suitable as the movie contains some vulgar language. The demographic of this movie would be between 18-35 year olds. I believe that this film appeals to this age group, as well as other age groups as people around this range are most likely to be experience the hardship to this fatal situation.

The use of transitions allows the video to become effective and ideal. A transition also makes the music video move smoothly as it allows the video to be shown in its highest quality. This is important as it lets the audience see the activities that is shown throughout the video and become immersed.

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